I’ve just arrived at 101.
So here’e a bit about the work that helped me get here.
At BMB I worked on brands like Yorkshire Tea, Carling and William Hill.
Yorkshire Tea’s Little Urn is the best example of my work at BMB.
I believe that the most successful brands are the best listeners. So I setup digital conversation dashboards for a bunch of brands at BMB too.
As an Idea Architect at MindShare Invention I worked on brands like Volvo, IBM and first direct.
The best ideas that I’ve created so far are the ones people love to share.
An idea I developed for Volvo resulted in a massive increase in consideration and sales. Volvo wanted to launch their new proposition ‘Life is better lived together’. Amongst an audience of families motivated by brands who helped them differentiate themselves with interesting experiences. So we created the world’s first ever interactive cinema game for them to play together in cinemas. This idea involved a skill set in experiential, gaming and interactive technology.
An idea I developed for IBM got the brand positively talked amongst thousands of decision-making influentials. IBM wanted business leaders to talk about their new proposition Smarter Planet. So we developed a partnership with TED and for the first time ever created inspiring content about the TED Fellows. A high-tech magician, the world’s only female high-altitude archaeologist, a 3-D visualisation researcher; content was created about each of the TED Fellows inspiring projects to create a Smarter Planet. Then seeded using blogger outreach and social media. This idea involved a skill set in content creation, partnerships and social media.
An idea I worked on for first direct bought about a high amount of new customer acquisition. As Britain’s most recommended bank first direct wanted to pounce on a culture of cynicism and mistrust in other high street banks. So we created Live. A data visualisation idea which championed transparency by taking live and honest data about first direct and broadcast it to the UK using real-time digital media.
For over three years I’ve also worked as a Planner working on brands like Pepsi Max and Tango as well as several within the Unilever portfolio. My most notable role launched the government’s climate change brand ACT ON CO2. Working with DEFRA, DECC and DfT government policy teams to create ideas that changed behaviour.
I’ve also enjoyed placements at Rainey Kelly Campbell Roalfe/ Young and Rubicam, RDF Production, LMJ Graphic Design and Radio 1.