Hello. I’m Luke. A creative strategist at 101. My job is to create the best ideas on the planet. The ones you love to talk about and share. You can follow me on twitter here. You can see a photo for each day of my life here. You can email me here. You can see a scrapbook for the house I’m going to build one day here.

Hello.

I’m Luke.

A creative strategist at 101.

My job is to create the best ideas on the planet.

The ones you love to talk about and share.

You can follow me on twitter here.

You can see a photo for each day of my life here.

You can email me here.

You can see a scrapbook for the house I’m going to build one day here.

I went to school at: Bournemouth University: 2002 – 2005 Richard Huish College: 2000 – 2002 Kingsmead Community School: 1995 – 2000 How did I do? IPA Foundation Certificate: Distinction Degree (BA Hons): Advertising and Marketing Communications (First Class Honours) A Level: English Language and Literature (A), Media Studies (A), Sociology (A) AS Level: Information Communication Technology (A)

I went to school at:

Bournemouth University: 2002 – 2005

Richard Huish College: 2000 – 2002

Kingsmead Community School: 1995 – 2000

How did I do?

IPA Foundation Certificate: Distinction

Degree (BA Hons): Advertising and Marketing Communications (First Class Honours)

A Level: English Language and Literature (A), Media Studies (A), Sociology (A)

AS Level: Information Communication Technology (A)

I’ve worked at: Beattie McGuinness Bungay: 2010 - 2011 MindShare : 2005 – 2010 Virgin D3 Student Marketing Network: 2003 – 2005

I’ve worked at:

Beattie McGuinness Bungay: 2010 - 2011

MindShare : 2005 – 2010

Virgin D3 Student Marketing Network: 2003 – 2005

At 23 I won a Lion at Cannes 2008 for a Volvo cinema game I made. Brandweek called it ‘one of 2007’s best ideas in the world’. At 25 I worked in a team that won a Lion at Cannes 2010 for first direct live. An honest and live data visualisation idea. At 27 I won gold at the Field Marketing and Brand Experience awards for Yorkshire Tea’s Let’s Have A Proper Brew campaign.  Promoted in 2010 I was MindShare’s youngest Business Director. Promoted in 2008 I was MindShare’s youngest Account Director. In 2005 the board of directors awarded me with ‘Best Media Student’ at university, as well as the ‘Media Award for Achievement’ after my studies at college. At school in 1999 I founded gingernation.com. It was written about in The Times, The Sun and The Telegraph. I was also interviewed on Virgin Radio.

At 23 I won a Lion at Cannes 2008 for a Volvo cinema game I made. Brandweek called it ‘one of 2007’s best ideas in the world’.

At 25 I worked in a team that won a Lion at Cannes 2010 for first direct live. An honest and live data visualisation idea.

At 27 I won gold at the Field Marketing and Brand Experience awards for Yorkshire Tea’s Let’s Have A Proper Brew campaign. 

Promoted in 2010 I was MindShare’s youngest Business Director.

Promoted in 2008 I was MindShare’s youngest Account Director.

In 2005 the board of directors awarded me with ‘Best Media Student’ at university, as well as the ‘Media Award for Achievement’ after my studies at college.

At school in 1999 I founded gingernation.com. It was written about in The Times, The Sun and The Telegraph. I was also interviewed on Virgin Radio.

I’ve just arrived at 101. So here’e a bit about the work that helped me get here. At BMB I worked on brands like Yorkshire Tea, Carling and William Hill. Yorkshire Tea’s Little Urn is the best example of my work at BMB. I believe that the most successful brands are the best listeners. So I setup digital conversation dashboards for a bunch of brands at BMB too. As an Idea Architect at MindShare Invention I worked on brands like Volvo, IBM and first direct. The best ideas that I’ve created so far are the ones people love to share. An idea I developed for Volvo resulted in a massive increase in consideration and sales. Volvo wanted to launch their new proposition ‘Life is better lived together’. Amongst an audience of families motivated by brands who helped them differentiate themselves with interesting experiences. So we created the world’s first ever interactive cinema game for them to play together in cinemas. This idea involved a skill set in experiential, gaming and interactive technology. An idea I developed for IBM got the brand positively talked amongst thousands of decision-making influentials. IBM wanted business leaders to talk about their new proposition Smarter Planet. So we developed a partnership with TED and for the first time ever created inspiring content about the TED Fellows. A high-tech magician, the world’s only female high-altitude archaeologist, a 3-D visualisation researcher; content was created about each of the TED Fellows inspiring projects to create a Smarter Planet. Then seeded using blogger outreach and social media. This idea involved a skill set in content creation, partnerships and social media. An idea I worked on for first direct bought about a high amount of new customer acquisition. As Britain’s most recommended bank first direct wanted to pounce on a culture of cynicism and mistrust in other high street banks. So we created Live. A data visualisation idea which championed transparency by taking live and honest data about first direct and broadcast it to the UK using real-time digital media. For over three years I’ve also worked as a Planner working on brands like Pepsi Max and Tango as well as several within the Unilever portfolio. My most notable role launched the government’s climate change brand ACT ON CO2. Working with DEFRA, DECC and DfT government policy teams to create ideas that changed behaviour.  I’ve also enjoyed placements at Rainey Kelly Campbell Roalfe/ Young and Rubicam, RDF Production, LMJ Graphic Design and Radio 1.  

I’ve just arrived at 101.

So here’e a bit about the work that helped me get here.

At BMB I worked on brands like Yorkshire Tea, Carling and William Hill.

Yorkshire Tea’s Little Urn is the best example of my work at BMB.

I believe that the most successful brands are the best listeners. So I setup digital conversation dashboards for a bunch of brands at BMB too.

As an Idea Architect at MindShare Invention I worked on brands like Volvo, IBM and first direct.

The best ideas that I’ve created so far are the ones people love to share.

An idea I developed for Volvo resulted in a massive increase in consideration and sales. Volvo wanted to launch their new proposition ‘Life is better lived together’. Amongst an audience of families motivated by brands who helped them differentiate themselves with interesting experiences. So we created the world’s first ever interactive cinema game for them to play together in cinemas. This idea involved a skill set in experiential, gaming and interactive technology.

An idea I developed for IBM got the brand positively talked amongst thousands of decision-making influentials. IBM wanted business leaders to talk about their new proposition Smarter Planet. So we developed a partnership with TED and for the first time ever created inspiring content about the TED Fellows. A high-tech magician, the world’s only female high-altitude archaeologist, a 3-D visualisation researcher; content was created about each of the TED Fellows inspiring projects to create a Smarter Planet. Then seeded using blogger outreach and social media. This idea involved a skill set in content creation, partnerships and social media.

An idea I worked on for first direct bought about a high amount of new customer acquisition. As Britain’s most recommended bank first direct wanted to pounce on a culture of cynicism and mistrust in other high street banks. So we created Live. A data visualisation idea which championed transparency by taking live and honest data about first direct and broadcast it to the UK using real-time digital media.

For over three years I’ve also worked as a Planner working on brands like Pepsi Max and Tango as well as several within the Unilever portfolio. My most notable role launched the government’s climate change brand ACT ON CO2. Working with DEFRA, DECC and DfT government policy teams to create ideas that changed behaviour. 

I’ve also enjoyed placements at Rainey Kelly Campbell Roalfe/ Young and Rubicam, RDF Production, LMJ Graphic Design and Radio 1.

 

A remote control boat race driven by Facebook.

A remote control boat race driven by Facebook.

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